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Österreichisches E-Commerce-Gütezeichen

Austrian quality mark of the Verein E-Commerce-Gütezeichen (ÖIAT), backed by WKO and the Chamber of Labour. Awarded since 2000.

The test takes one click. A genuine seal leads to a page of the issuer, and that page names your shop.

Genuine seal

Clicking the seal opens:

The address starts with the issuer’s domain and names the shop. The placeholder in square brackets stands for the value that appears at this position in a real certificate.

Image without a link

Clicking the seal opens:

Nothing. The seal is only an image

Anyone can place the logo on a page. Without a link there is no proof, and the shop cannot back up the seal.

Schematic illustration. The logo is shown for recognition only, the shop in the diagram is made up.

At a glance

What sets Österreichisches E-Commerce-Gütezeichen apart from the other seals: who issues it, what is checked behind it and how you recognise the proof.

IssuerVerein E-Commerce-Gütezeichen (ÖIAT), with WKO & AK
Since, region2000, AT
TypeShop certification
ProofCertificates sit under this address on guetezeichen.at, one page per shop.

How to check whether it’s genuine

All certified shops appear in a searchable list on guetezeichen.at with a direct link to the certificate and the shop.

  1. Click the seal. It must lead to a valid entry on guetezeichen.at.
  2. Additionally look the shop up in the official list of certified websites.
Gütezeichen.at: certified shops

Verification route with the issuer: Verein E-Commerce-Gütezeichen (ÖIAT), with WKO & AK

Addresses retrieved on 2 October 2026. Source: Gütezeichen.at: certified websites

What this seal checks

22 criteria for B2C retail

  • Provider identification: name, address, contact details, company register number
  • Price labelling with gross prices and an itemised total charge
  • A summary page allowing corrections before the order is completed
  • Secure, encrypted online payment and prompt order confirmation
  • Statutory 14-day right of withdrawal, delivery within a maximum of 30 days
  • Response to complaints within 2 working days, transparent data protection

Process

Before the first award, the shop undergoes an audit. Annual re-checks with spot checks follow. Violations can lead to withdrawal of the mark.

Known forgery patterns

How the Österreichisches E-Commerce-Gütezeichen seal is misused in shops.

  1. A quality mark with no entry in the official list on guetezeichen.at.
  2. The operator notes that misuse usually originates from providers outside Austria.

The Handelsverband’s “Trustmark Austria” is a different, separate Austrian seal.

Four checks apply to every seal, regardless of the provider. To the checks

Is a shop entitled to carry this seal?

The shop check detects known seals and asks the issuer whether a valid certification exists. On top come the rest of the 39 check modules, each finding with its reasoning.

More trust seals

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Dennis Bölling, Founder · QAD SoftUpdated

Sources