Händlerbund „Käufersiegel“
Issued by Händlerbund Management AG in Leipzig. Before the award, lawyers audit the shop against around 130 criteria.
The test takes one click. A genuine seal leads to a page of the issuer, and that page names your shop.
Genuine seal
Clicking the seal opens:
The address starts with the issuer’s domain and names the shop. The placeholder in square brackets stands for the value that appears at this position in a real certificate.
Image without a link
Clicking the seal opens:
Anyone can place the logo on a page. Without a link there is no proof, and the shop cannot back up the seal.
At a glance
What sets Händlerbund „Käufersiegel“ apart from the other seals: who issues it, what is checked behind it and how you recognise the proof.
| Issuer | Händlerbund Management AG, Leipzig |
|---|---|
| Since, region | 2013, DE |
| Type | Shop certification |
| Proof | Every certificate has its own identifier in the address and names the certified shop. |
How to check whether it’s genuine
Every genuine seal links to an individual certificate page with its own identifier (kaeufersiegel.de/zertifikat/?uuid=[Kennung]) that names this shop.
- Click the seal. It must open an individual certificate page on kaeufersiegel.de.
- Check whether the certificate page explicitly names the shop you visited.
- If nothing opens or only a generic page appears, the seal is not genuine.
Verification route with the issuer: Händlerbund Management AG, Leipzig
- List of certified shops
- We did not find a public shop search at Händlerbund. The certificate page is therefore what counts.
What this seal checks
around 130 lawyer-drafted criteria
- Complete, permanently visible company details (name, legal form, address)
- Compliance with the rules on distance selling, e-commerce and data protection
- Buyer protection at payment: certified payment providers (e.g. PayPal, Klarna) or purchase on invoice
- Complete, transparent price information including VAT and shipping costs
- Transparent withdrawal notice with a sample form
- A clear ordering process with an overview and a recognisable obligation to pay
Process
Before it is awarded, lawyers audit the shop against the criteria catalogue. The certificate is then valid for around three years.
Known forgery patterns
How the Händlerbund „Käufersiegel“ seal is misused in shops.
- A copied Käufersiegel emblem without a working, shop-specific certificate page (kaeufersiegel.de/zertifikat/?uuid=[Kennung]) is a forgery.
Four checks apply to every seal, regardless of the provider. To the checks
Context on this seal
- Stiftung Warentest assessment
- In the Warentest comparison, Händlerbund refused to certify a deliberately flawed test shop.
- Cost for merchants
- Chargeable for retailers (provider figure of around €19.90/month in the first year, tied to a Händlerbund membership). A paid seal is no proof of authenticity. What counts is a valid certificate with the issuer.
Is a shop entitled to carry this seal?
The shop check detects known seals and asks the issuer whether a valid certification exists. On top come the rest of the 39 check modules, each finding with its reasoning.
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